After the world's first automobile-related fatality, which occurred in London in 1896, the coroner said: "This must never happen again." Little did he know that from then on, some 25 million people would have died in vehicle-related accidents, according to the World Health Organization (WHO).

And even with all the advancements in vehicle safety technology, the number of people killed in auto accidents continues to rise. Close to 1.2 million people die each year on the world's roads, and that number is expected to rise by 65 percent by the year 2020, says a report by WHO and the World Bank.

What's causing all of these accidents, which are, according to the National Highway Traffic Safety Administration (NHTSA), the leading cause of death among people aged 3 to 33, should then be of great interest to all of us drivers out there. Ironically, when you take a look through the top six causes you'll see that the greatest threat to drivers is the drivers themselves.

  • Distracted Drivers
  • Driver Fatigue
  • Drunk Driving
  • Speeding
  • Aggressive Driving
  • Weather

At Road Guru, our objective is to push India to the last place in number of road accidents over the world.

Vision: Make India the safest country to travel by road, by 2025

Mission: Educate and empower road users on road safety


  • Conduct Road Safety sessions in schools and colleges to educate students on using roads
  • Involve Road Safety Patrol volunteers in schools on Road Safety awareness programs on road along with the traffic police
  • Conduct Road Safety sessions to the employees in large organizations
  • Conduct training programs to Auto Drivers, Mini Lorry drivers, Lorry drivers, Van drivers, Bus drivers through the respective trade unions
  • Conduct special training programs to School Van drivers through respective schools
  • Conduct road shows in main junctions along with traffic police
  • Identify traffic violators by video recordings and sharing the recordings with the traffic police
  • Conduct various awareness programs like minithons, cycle rally, walkathons, etc.
  • Conduct workshops on Road Safety on holidays for the general public
  • Conduct training session to trainers in driving schools